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WEBSITE & E-COMMERCE STRATEGY

Converse.com Research & Redesign Proposal

This concept project was completed as part of a fast-paced e-commerce course focused on research, planning, usability, and design strategy. I analyzed Converse’s existing website and competitor landscape to identify key opportunities in their online shopping experience. Using insights from target audience research and customer journey mapping, I proposed a redesigned homepage and checkout flow aimed at creating a smoother, more engaging, and conversion-driven experience.

Persona

Converse_Persona.jpg

Customer Journey Map

Converse_UserJourneyMap.jpg

Wireframe: Homepage

Converse_HomepageWireframe.jpg

Wireframe: Checkout Flow

Converse_CheckoutWireframe.jpg

Assignment Write-Up

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